Albert Baptiste


The Context

ALBERT BAPTISTE is a french clothing brand created in South of France.

The creations are fully handcrafted, from their conception to the finishes. The clothes have a vintage style from the Belle Epoque, with a contemporary diversion, and are destined to a 20 to 35 years old audience.

The Project

The company being created at the time of the brief, everything was to do ! And the freedom I could have had on this project makes it one of my favourite.

From the logo to the visual identity, the photo shooting, the print and web communication medias : I was in charge of the whole communication of this young  fashion creative.

The Logo

The Research

The client wished a calligraphic logotype, with the initials of the brand. I wished to propose her a signature logo type, since the brand is the property of an independant fashion designer.

The Color

I perceived a burgundy red aura on the client, I wanted to mix the sweet side of the color with the charm of her collection pour make it its main color of her visual identity.

The Logo

The achieved logotype.

It is easily integrated to the website but also on the clothing labels.

Le Photo Shooting

The photo shoot had to show both a touch of originality while highlighting the products. The photos had to portray a universe both dreamlike and clearly present the product.

Most of the photos have been taken horizontally for future use on the web.

The Web Site & the Shop

The website was designed to highlight the quality of photos and present the product clearly and from all angles.

Most pages feature full-page articles to emphasize the graphic side of the brand.

Each article also has its own product profile on ETSY, a platform for the sale of personal creations and made by hand.

Black Stars Limousines



Black Star Limousines is a newly created company that offers the provision of luxury private vehicles with driver, on the French Riviera. The environment in which the company is to evolve is bourgeois. In this way, the requirements and the quality of service awaiting customers are followed.

Black Star Limousines needs a strong visual identity and stands out from the competition.

Sketch 1

Sketch 2

Initial concept

With a name so visually perceptible, the logo was almost self-evident. Starting from a black star was also part of the customer’s desire. It was then necessary to create an original black star.


The customer only used Mercedes-Benz vehicles, I analyzed the structure of their logo. The idea of inspiring me on the unstructured side to create my star, to get a little closer to it and unconsciously give a reminder to the brand.


A five-pointed star is the idea of a star. Finding the right destructuring was one of the main challenges, in order to apply to it an elegant and prestigious side.

The website

The site was developed in WordPress, with several interesting features such as the online booking request via a discrete sidebar, and several options based on previous choices.

The site is fully responsive design, which is of utmost importance to be able to order a vehicle with driver from any mobile device. The means of contact such as the telephone or the mail are constantly visible for an optimal communication.

Declination of the visual identity



Mobile App Design

Micromania, the leading video games reseller in France, has developed a catalog on tablet of goodies during the summer of 2016.

Goodies are often collectibles, so it is not rare to struggle to find a dealer with stock. The application provides the customer with a catalog updated daily with availability, product details and prices of what he wants.

The application also allows the customer to build a basket from another tablet in the store, whether physical products (games in boxes) or numeric (DLC, Season Pass, PSN subscriptions, etc.) in order to checkout faster.


After a brief with the client, I establish a wireframe to explain how I envision the navigation within the application.

It is at this stage that we have considered combining the catalog of derivatives and that allowing to visualize the customer basket.

Design & Development

After some customer feedback, as well as internal validations including Sony and Microsoft, the wireframe and the design are validated.

The development of the application, conducted by Azur Mobile, finally begins.


In a test version initially in a few shops, tablets are delivered to sellers.



The Context

Castelli is one of the largest gardening and outdoor furniture companies on the French Riviera. With an existence of over twenty years, the size and location of the store gives it a wide visibility and a monopoly on the market.

The Mission

As their logo gets older, it is time to refresh it and give a new look to their image, to raise the standards to meet the ambitions of the new direction.

Sobriety and elegance are the order of the day.

The renewal

I first started by removing the catch “C’est Merveilleux la vie” (It’s Wonderful Life) because it seemed obsolete and useless.

The activity sectors “gardening – pet shop – decoration” have nothing to do in this logo and will find their place in the different media of communication.

To bring more delicacy, I decided to remove the three colors and change them to a shades of green, while keeping the three sheets to remind the industry and keep an identity symbol already present.

During this mission, I realized all the communication media print.

Logo, monthly catalog, 4×3 panels and bus shelters, press announcement, business card and customer cards, mailing, flyers, invitations, roll up …

Realized within the agency What’s Up Communication.

Edzing Lingerie


The Context

Edzing Lingerie is, as its name very clearly indicates, a newly created lingerie brand, whose product prices are intended to be accessible to the public.

“Edzing” meaning “love” in Gabon, it was necessary that the communication is done starting in this direction, without being sexual.

The Project

Desire, passion, sensuality.

These were the key words used to prepare the photo shoot that would be used in the brand’s advertising campaign.

Brainstorming made it possible to prepare visuals and to discard others. In reality, an important part of improvisation and spontaneity make it possible to obtain very beautiful photos.

Les Ways

I used my premises at the time because of the large free space and the ambient light.

The second shoot was done in apartment to give a more credible atmosphere for the buyers.

The purchase of additional lighting and the intervention of a makeup artist became paramount.

The Photo Shooting

The photos were the least retouched possible to show a model as natural as possible; only the colors and the lights were raised.

The logo and the making-of were created by my colleague and friend Alexandre Napoli, aka A2HN.

Realized within the agency Storm Communication.



The Context

I made dozens of book covers for different publishers. Most of the time, I began by reading a summary or the text on the back cover to give me a general idea of the book. But very often, I ask more details to the author to grasp the essence of his text. Unfortunately, I do not have time to read the books for which I work, especially since most of the time they are still in the test state being corrected.

Even if the content is good, we can not deny that a book catches the eye thanks to its cover, so it’s a difficult challenge for me because I have to illustrate at best what he is talking about, without revealing too much. I decide either to take a specific scene, or to thematize the book through a single image, either through photomontage or digital painting.

Easy Love


Easy Love is a chain of adult toy stores and lingerie.

Wanting to stand out from the competition by having a sexier than vulgar visual approach, I realized several advertising campaigns. Armed with my camera, I made several shootings with different models.

I think one of my biggest prides was seeing a vandalized bus stop near my office where the day before the poster was still there …

Realized within the agency What’s Up Communication.

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